Let's face it, it is annoying to have ads follow your search results. Look for the spelling of hemorrhoid and hemorrhoid crème advertisements follow you all over the Internet. It shouldn't be a surprise that search engines collect a lot of data about us through our search history, location, and even voice searches and while keeping tabs on our preferences improves Google’s services and provides relevant ads for us, not all items we want to see ads day after day. Fortunately you do have some control. Each of the major web search platforms (Google, Firefox and Safari) allow you to control this tracking. For Google Chrome, log in to your Google account. Search “Google My Activity” and await for the page to load. Then select “Activity Controls” in the left sidebar. This will take you to a page that explains exactly what information Google is tracking. To disable tracking, simply click the blue slider icon on the right of the “Web & App Activity” screen. In Mozilla’s Firefox, you simply activate the "Do Not Track" feature. Click the "hamburger" icon (three horizontal lines) in the upper right corner. Look for "options" and then select "Privacy & Security" in the left sidebar. Look for "Send websites a 'Do Not Track' signal that you don’t want to be tracked and select "always." For Mac, open Safari and click "safari" in the nav bar, then preferences and then "privacy" on the top of the pop-up window. Select “Prevent cross-site tracking” and you're set. For iPhone and iPad, go into "Settings" and scroll down to "Safari" and do the same as you would for your Mac. Remember, this will not prevent pop up ads from occurring, but it will stop those ads that track your every online move.