PHILADELPHIA (KYW Newsradio) — To celebrate its 25th anniversary, Main Line Today is launching its own restaurant week next month.
Main Line Today Restaurant Week kicks off in the suburbs on Aug. 23 and runs through Sept. 5.
“They’re appealing to the restaurants because it’s a slower time of year for them,” said Main Line Today associate publisher Marie Edwards, “and hopefully it's appealing to the consumers because it’s a time when they’re still enjoying summer. They can sit outside, dine under the stars and enjoy a new restaurant that maybe they haven’t been to before.”
Participating businesses in restaurant weeks typically offer prix fixe menus.
“It’s running $36.95 for dinner and $24.95 for lunch,” said Edwards. “Main Line Today created an advisory board of the restaurant community to determine the best time of year to have a restaurant week, but also the best pricing.”
Although many restaurants suffered hardships or even closed this past year, plenty of new ones opened up during the pandemic — hopefully representing the industry’s recovery.
“And many of our restaurants continue to open up second and third locations,” Edwards added.
With people eager and able to go out again, she predicts a sharp rebound of the restaurant economy, especially coupled with boosts like restaurant week promotions.
“Restaurant weeks in general are geared to promote dining out.”