New leaders of Greater Philadelphia Film Office pull focus on local movie and TV talent

Pair of co-directors aim to turn film school grads into skilled workers with new initiative
Actress Lauren Ambrose is seen filming a scene for season 4 of the Apple TV+ streaming series "Servant," on July 20, 2022, in Philadelphia.
Actress Lauren Ambrose is seen filming a scene for season 4 of the Apple TV+ streaming series "Servant," on July 20, 2022, in Philadelphia. Photo credit Gilbert Carrasquillo/GC Images

PHILADELPHIA (KYW Newsradio) — The Greater Philadelphia Film Office, which helps bring movie and TV productions to the region, has new top leadership for the first time in three decades.

For the last 20-plus years, Erin Wagner and Nicole Shiner have worked closely with longtime Executive Director Sharon Pinkenson. The two picked up the baton as co-executive directors after Pinkenson wrapped up her tenure with the office on Nov. 30.

“[Pinkenson] has really forged the path for us and has given her support of us stepping up into this role,” said Wagner.

From left: Nicole Shiner and Erin Wagner are the new executive co-directors of the Greater Philadelphia Film Office.
From left: Nicole Shiner and Erin Wagner are the new executive co-directors of the Greater Philadelphia Film Office. Photo credit Courtesy of Nicole Shiner; Erin Wagner

The co-execs said they have the same mission as Pinkenson: to strengthen the region’s film production industry. One of the first items on their agenda is a new workforce development initiative.

“We have some of the finest film schools in the area,” Wagner said. “We want those students to stay here. We want them to be skilled workers.”

Just as important, added Shiner, is getting the state to increase its film tax credit, which helps attract production companies to the region and boost the local economy.

“We’re currently at $100 million,” she said. “We’ve been there for a few years. We really need it to increase, so we’re working hard with other industry groups across the state to encourage lawmakers to do just that during this next budget cycle."

The economic impact of the Philly area's film and TV production business is not insignificant — more than $8 billion in revenue since 1992. “We do create jobs and we generate revenue for our region,” said Shiner, “and we hope that it’s recognized and supported.”

Featured Image Photo Credit: Gilbert Carrasquillo/GC Images