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Companies desperate for workers, need to be cautious

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Businesses are competing with each other for workers as they find themselves in need of help, amid a wave of worker resignations. A new survey finds some "dos and do-not-dos."

The survey by the firm Skynova finds job seekers respond well to want ads with words like " creative," "motivated," and "flexible." What do they not like? Apparently it is a turn off when a company tries to look hip by using words like "guru," "wizard," and "ninja."


UNO business professor Mark Rosa says an employer could always try to blow away their competition with spectacular salary and benefits.

"If a business just wants to stand out and attract people in, there's nothing like showering them with things that we might find appealing," said Rosa, though he warns that quickly gets expensive.

"A big one for some is, 'I want to work from home perpetually,' well, we might be able to accommodate, maybe not a hundred percent but, well, get you at home as long as we can," said Rosa. "A Chicago (accounting) firm will hire some people down here, never to see them...they've got somebody to do the accounting, and when things right itself, I can only imagine they're going to cut these people loose."

Rosa says employers need to be wary about overpromising what it will give workers, because this labor shortage may not last.