CHICAGO (WBBM NEWSRADIO) — Like many nonprofits, United Way of Lake County received online donations and checks in the mail for Giving Tuesday.
“I think it's a great spotlight for one day, but we have to keep that momentum going more than just one day or just the holiday season,” said Kristi Long, president and CEO of United Way of Lake County.
Long told WBBM Newsradio those in need don’t stop being in need after the holidays have come and gone.
That’s why she said donations are critical year round.
“It's important in December, but it's also important in March and April and June and July,” added Long. “Part of what United Way tries to do is get the word out year round that we have neighbors, we have local families, local individuals who are facing challenges.”
Donations throughout the year help United Way of Lake County offer programs like “Success by 6,” which helps children develop the age-appropriate social, emotional and intellectual skills needed to start school.
Other services like 211 provide a 24/7 hotline to connect individuals and families in need with health and human services.
Long’s advice to those looking to give beyond Giving Tuesday?
“I encourage people to think local. And that's one of my favorite things about working for United way in that all the money we raise stays local and addresses local families and local issues. I think that's really important,” Long said.