Blue Bell introduces new cereal flavored ice cream

The new flavor is combined with fruity cereal pieces and confetti sprinkles

They say you shouldn’t eat ice cream for breakfast, but Blue Bell wants to do something to change that. The Texas-based ice cream brand recently announced they will release a new flavor for National Ice Cream for Breakfast Day. The new flavor is called "I ❤ Cereal" and is available now.

February 4 is National Ice Cream for Breakfast Day and to celebrate Blue Bell has released a new flavor inspired by cereal. Their new I ❤ Cereal flavor combines vanilla ice cream with fruity cereal pieces and confetti sprinkles, according to KATV. “What better way to start your day than with an ice cream inspired by cereal," said Carl Breed, Blue Bell general sales manager.

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The new flavor is available in pint size only. As well as introducing the new flavor, Blue Bell teased more new flavors on the way, though nothing has been announced. Thanks to this new flavor, National Ice Cream for Breakfast Day may finally get the recognition it deserves.

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Featured Image Photo Credit: Jamie Squire / Staff