For many people, some of their greatest childhood memories came while shopping for their next favorite toy as Toys ‘R’ Us. Sadly, younger generations have been robbed of this glory, as Toys ‘R’ Us is no longer the place to go for all things fun. However, it may be again soon as the toy company is attempting yet another comeback after a recent deal with Macy’s.
The latest comeback attempt is the second for Toys ‘R’ Us in the last three years, but many are hoping this one works out better than the previous. Thanks to their new partnership with Macy’s, Toys ‘R’ Us will now begin selling toys on the Macy’s website. According to CNN, Macy’s will also open Toys "R" Us shop-in-shops at 400 department stores next year.
"Toys ‘R’ Us is a globally recognized leader in children's toys and our partnership allows Macy's to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles," said Macy's chief merchandising officer, Nata Dvir. Macy’s is hoping Toys ‘R’ Us will help them overtake Target and Walmart in the toy market. For parents, this means yet another place for their children to cry in public.