Taco Bell to debut its beverage-centric concept called “Live Más Café” in Dallas

Taco Bells’ Strawberry Passionfruit Aguas Refresca
Taco Bells’ Strawberry Passionfruit Aguas Refresca Photo credit Sandy Hooper/USA TODAY NETWORK via Imagn Images

McDonald’s tried to open several beverage-centered concepts across North Texas called CosMc’s, and it seems now that Taco Bell wants in on the fun.

Taco Bell will be debuting its own beverage-centered concept called the “Live Más Café.”

Per CultureMap Dallas, the shop will be located inside an existing Taco Bell, at 5506 E Mockingbird Ln.

Taco Bell’s Global Chief Food Innovation Officer Liz Matthews said in a statement, “We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day.

“So, we’re making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.

Live Más Café will celebrate its grand opening on Thursday, November 6.

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Featured Image Photo Credit: Sandy Hooper/USA TODAY NETWORK via Imagn Images