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Mattel Developing Barbie 'Fashion Battle' TV Competition

Mattel is developing a reality TV competition where people design miniature clothes for Barbie dolls.

Barbie Dolls
Barbie Dolls
(Photo by Thierry Chesnot/Getty Images)

The Hollywood Reporter is reporting that Mattel is developing a reality competition series called "Barbie Fashion Battle", where people create miniature "high-fashion collections" for Barbie. They're then presented in "cinematic reveal sequences."

Of course, these aren't just bored everyday people . . . they're up-and-coming designers.  There are 12 of them, and they'll be split among two "fashion houses," which will each be headed by a "celebrity fashion icon."


The winner will get a cash prize . . . there's no word how much . . . and the chance to design a line of Barbie clothes for Mattel. No network or streaming service is attached . . . yet.

Mattel is developing a reality TV competition where people design miniature clothes for Barbie dolls.