Three days after announcing he decided to “give up smoke,” which we had a hard time believing in the first place, Snoop Dogg revealed the whole claim to actually be a clever marketing gimmick to promote Solo Stove.
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Snoop’s link up with the company creating smokeless stoves and fire pits, is just the latest of many collaborations the rapper-turned-businessman has taken on.
“I’m done with smoke. I’m going smokeless with @solostove," Snoop’s IG #ad caption read. In the video campaign clip, a somber Snoop says, “I have an announcement: I’m giving up smoke.” As the camera pans out to show Snoop backyard chilling he continues, “I know what you’re thinking — Snoop, smoking is kind of your whole thing. But I’m done with it. I’m done with the coughing and my clothes smelling all sticky icky. I’m going smokeless. Solo Stove – they took out the smoke. Clever.”
Well it seems we and Snoop’s full time blunt-roller can rest easy knowing we live in a world where Snoop Dogg’s stove might be smokeless, but he still lights up, and not just a marshmallow.