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Look: Burger King Apologizes For 'Women Belong In The Kitchen' Tweet

Burger King tweeted "Women Belong in the Kitchen" for International Women's Day, and people were NOT happy.

Burger King Logo
Burger King Logo
(Photo by Naomi Baker/Getty Images)

It was International Women's Day yesterday, and Burger King U.K. decided to celebrate the day by tweeting, quote, "Women belong in the kitchen." That's it. That was the whole tweet.

They followed up with other tweets saying, quote, "If they want to, of course.  Yet only 20% of chefs are women.  We're on a mission to change the gender ratio."  And they talked about a scholarship program for female employees.


But it was too late.  The first tweet got HAMMERED all day.  As one person tweeted, quote, "Please don't use sexism as clickbait."  And things got toxic when sexist trolls came out in full force to go after people who had problems with the tweet.

Burger King U.K. tried to defend the tweet at first, but eventually wound up tweeting an apology...

Burger King tweeted "Women Belong in the Kitchen" for International Women's Day, and people were NOT happy.